Posts written by Matthew_Baren

The Zenith of Quality

A couple of months ago, LP Films was commissioned to produce a brand documentary for Shanghai furniture manufacturer A-Zenith. Established in 1985, the Shanghai based firm is synonymous with quality craftsmanship, from its built-to-last strength to its intricate design and detailing.

What impressed us most was the level of care that was taken at every level, from sourcing top quality materials right through to sales and customer relations. The completed video, shot over two days at A-Zenith’s Shanghai base, follows a dozen different designers, craftsmen and staff as they build some of the city’s best furnishing.

You can watch it online in our portfolio section.

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