Portfolio: Commercials

The Final Sprint

The 2009 Shanghai Golden Grand Prix advertisement played in Shanghai and across China during the summer of 2009, in the run up to the event itself, in September. Our brief was to produce a high quality TVC (with different cuts at 60, 30, 10 and 5 seconds) following the theme of this year’s event: “Sprint to the Finish”. The organizers wanted to focus the involvement of the champion hurdler, Liu Xiang, for whom this was the firts major event since the Beijing Olympics in 2008.

The advert tells the story of an imaginery relay race held across Shanghai, culminating in Liu Xiang himself joining the competition. We shot on super 16 film with the help of renowned cinematographer Lu Yuqing. The music was composed by Albert Yu.

All post-production work was done inhouse at LP Films’ studios.

 

Lane Heros

The 2008 Shanghai Golden Grand Prix advertisement was launched in April, 2008. It played on television and on screens around town until the event itself on September 20th.

Our brief was to produce a high quality TVC (with different cuts at 60, 30, 10 and 5 seconds) following the theme of this year’s event: “Lane Heroes”. The organizers wanted to focus on the Grand Prix’s potential to get more ordinary people involved in sport.

The advert tells the story of a race held in a traditional Shanghai shikumen (brick house) lane between four members of the community. We shot on super 16 film with the help of renowned cinematographer Lu Yuqing. The music is a traditional Irish jig.