Year:   2015

Goodbaby is pioneering child seat safety with innovative new uses of space age technology. Our brief was to highlight the breadth of research the client had conducted, and their utilization of designs originally developed by NASA.

The completed web commercial highlights the engineering achievements of the product, aligning the complexity of the technology with the dream of its developers, reaching for the stars. Two versions were produced, 30 second and 15 second, with post-production completed at LP Films inhouse studios.